Isaac Events Centre needed a brand identity worthy of their beautiful new facility - one that felt sleek and contemporary to match the architecture and decor, while also feeling rooted in the local region. Striking that balance between elegant sophistication and meaningful local connection was the core creative challenge from the outset.

We built a flexible brand around a modern typeface paired with abstract geometric blocks, whose patterning is directly inspired by a feature wall within the centre - the patterning on which the architects created based on local topography. The result echoes the marble textures throughout the decor, with versatile logo variations designed to work beautifully across all signage throughout the venue.