Gooburrum Grove
A charming, flexible brand identity and packaging suite for a local lime farm - hand-drawn and full of character, crafted to honour their small-batch, farm-shop roots as their product range grows.

the problem.
Gooburrum Grove had grown from a simple lime farm into a beloved producer of honey, granola, jams, chutneys and more - but needed a brand that could grow with them. The challenge was creating something beautiful and cohesive across a diverse product range, without losing the warm, small-batch, social feel their customers loved.
our solution.
We developed a flexible brand built around bespoke hand-drawn illustrations that weave together their key offerings and celebrate their farm-shop charm. Multiple logo variations ensure the identity adapts across product sizes and packaging formats, while professional product photography and retouching brings everything together for a polished, eCommerce-ready presence that still feels genuinely homegrown.
Completed
2019
services
Brand identity
Brand guidelines
Product photography
Stationery
Packaging
The Team
Design: Dana Maggacis
Product photography: Dana Maggacis
Staged images: Sabrina Lauriston




